Keeping track of all your social media profiles and who has access to what is exhausting (I assume. I just be me all the time, so I honestly don’t know what that’s like).
So, if you’re not sure what’s going on with your social profiles and often wonder what to post where, here’s 5 reasons to keep it all aligned:
1 Never worry about who sees what
Would your boss or potential employer be frightened or concerned by what they see on your Facebook?
Would your family be confused about what you say on Twitter (aside from the technology barrier – ie: not understanding hashtags)
Living multiple lives on the internet isn’t actually all that different from in person schizophrenia. It can be quite startling to those around you when they aren’t expecting it.
2 Consistency matters
You know what people like? Consistency.
Your friends appreciate you being you all the time. When you’re off, they know.
Your clients appreciate knowing that you are who you say you are. They don’t want to be confused by your multiple personalities across the web.
3 No stress
When you’re the same person all the time, everywhere, you never have to stress about who’s going to see and think whatever.
Stress is one of the worst things in life and causes lots of problems in our lives. Why add unnecessary stress to your life when you could simply not do that and be worry-free (at least when it comes to your online brand)?
4 Do whatever, all the time – no hiding
This part is my favorite. Because I have a pretty clear voice and I’m not shy about it, I can say anything anytime. I know that each outlet is a different style of the same message.
Cross-posting is poor form, but I can say the same thing in a slightly different way across all outlets and get more traction because people learn to expect a certain thing from me.
If they like what they expect from me, they’ll engage. If they don’t, they weed themselves out. Which is great. Saves me time. I never have to de-friend people. They do it for me.
5 It’s the internet. Everyone will find out. Don’t delay the inevitable.
The internet is all knowing and everywhere. It’s as close to God as we humans have ever been. The internet also remembers everything. It stores massive amounts of information with no end in sight.
Once you put it on the web, it can be part of your reputation forever.
Be careful what you broadcast. Even with great privacy settings, you can be found. The truth has a way of getting to the light.
Get ahead of anyone who might want to call you a fraud by being one person online. Preferably the same person as you are walking around your town.
There you have it. Just be you.
It’s easier that way. Will some people not like it? Yes. But you don’t need them. Only surround yourself with people that like you for being you.